DIGITAL MARKETING

Course Overview

Learn practical digital marketing skills to grow businesses online. Master SEO, social media, paid ads, content creation and analytics using real-world tools and strategies.

About This Course

This course is designed to give you hands-on experience in core digital marketing areas including SEO (on-page & off-page), social media marketing, paid advertising, content creation and analytics. You will work on real projects like building a WordPress website, running ad campaigns and optimizing content for search engines.

What You’ll Learn

• Website creation using WordPress
• Graphic design using Canva
• SEO (On-page & Off-page)
• Social media marketing & optimization
• Instagram & Facebook ads
• Google Ads campaign management
• Google Analytics & Search Console
• Content marketing & content writing
• Email marketing strategies
• Affiliate marketing basics
• Copywriting techniques
• Black hat vs white hat SEO understanding

Course Modules

• Introduction to Digital Marketing
• Canva & Creative Design
• WordPress Website Development
• Search Engine Optimization (SEO)
• Content Marketing & Writing
• Social Media Marketing & optimisation (SMM & SMO)
• Paid Advertising (Meta Ads & Google Ads)
• Analytics & Tracking Tools
• Email Marketing
• Affiliate Marketing
• Copywriting & Advanced Techniques

Tools & Technologies

Canva, WordPress, Google Ads, Meta Ads Manager, Google Analytics, Google Search Console, Mailchimp